Augmented reality apps don’t attempt to create a new reality but, as the name implies, augment existing reality by adding new visual elements to change a user’s experience and perception of reality. The visual elements can be as simple as text, or they may be more complex elements like videos, photos, or 3D representations of objects.
Even if you’ve never had a AR experience, you have likely already made use of one or several well known AR apps on your mobile devices: QR Codes, GPS systems, Google / Apple maps, Pokemon Go, Lego’s Digital Box, and others. But AR apps can be made for virtually any application in any area of interest. For example, AR apps are changing marketing, enhancing learning experiences, and creating new insights in the health and medical field.